HomeTECH7 Tips For Creating...

7 Tips For Creating Engaging Videos for Facebook

Video content is engaging and connects with the target audience. Video marketing has taken the internet by storm, and almost every brand or business is involved in creating engaging videos. Videos, short or long, are perfect for better brand visibility and awareness. 

Social media has billions of daily users globally, making it a sustainable platform for sharing videos for marketing and promotion. Among them, Facebook is one of the best-positioned and popular social media channels with solid engagement. According to Statista, the approximate number of active users on Facebook in the first quarter of 2022 was 2.93 billion. Facebook has a massive reach with the widest visibility and highest engagement, making it one of the best platforms for video marketing. With a range of video formats available, Facebook can help boost any digital marketing strategy.

So, here are a few tips on creating engaging videos for Facebook.

  1. Diversify the video content 

Facebook is an excellent platform for sharing various types of videos to create better engagement with the audience. Facebook is a social media platform and, hence, not the right space to post long-form videos. Keep the videos short but impactful to compel the audience to watch and share. Always diversify and post mixed content to keep the audience interested. 

Here are some video ideas perfect for posting on Facebook:

  • Informative videos: Such videos help educate and create awareness about a brand, product or service.
  • “How to” or tutorial videos: Tutorial videos are straightforward videos about how to use a product.
  • User-generated videos: These are video content created and shared by users in the form of ideas, experiences, opinions, feedback, review, etc. about a service, business, or product.
  • Raw and authentic content: Authentic and informative video content effectively improves brand reputation with the audience. For example, behind the scene videos, storytelling, etc., are some examples of video content that can improve brand reputation.
  • Live videos: One of the best forms of video is to connect with the audience live. This addresses the doubt through Q&A sessions.

A Facebook video editor has many built-in tools that help with quick and effective editing. Posting different videos amplifies the target base as everyone has something they may be interested in watching.

  1. Start a video series 

One of the best ways to drive better engagement and get more views is to create a series of videos and upload them one by one. This keeps a mystery element intact so that audience is gripped by what happens next. 

A series of interesting and engaging how-to videos or entertaining videos retain people’s interest and are perfect for getting leads. The series continues a particular topic and helps build brand awareness and visibility. Always choose a topic that the target audience would be interested in and maintain the topic’s relevance to get more views.

  1. Optimize the videos for mobile 

Vertical videos are optimized for mobile phones and hence are highly responsive. Most people watch videos on their smartphones which makes it crucial to make the videos mobile-responsive. As people prefer phones over laptops or PC, the vertical format brings more engagement than a horizontal one. 

  1. Create SEO video ads for Facebook

Facebook video ads drive traffic and visibility from the target audience. Optimizing the SEO for the ads is necessary to target the ads to the right audience. Along with creating interesting content, using the relevant keyword with a combination of short and long-form content improves visibility. Do thorough keyword research and use it for the video as well as in the content for the video. Paid Facebook video ads effectively market a brand or product, improving the overall sales funnel.

  1. Create short videos 

Facebook is not the right platform for creating long videos as people are looking majorly for short, engaging content. You should use the right tool to understand how to edit a video on Facebook that trims the unwanted parts from the video and puts together a short, crisp video. Always try posting a video within the length of 2 – 5 minutes. A brand that can send a message in the shortest time possibly gets the maximum views and shares.

  • Always use a powerful intro of 5 to 10 seconds to introduce the context of the video. This segment or part is important as it helps in keeping the audience hooked to the rest of the content. Video marketing is about grabbing people’s attention in the first few seconds.
  • Make sure not to create a dull video. Always create a balance between information, entertainment, and concept when sharing a video on Facebook.
  1. Focus more on live videos 

Live videos are an impactful and excellent way to communicate in real time with the audience. It is necessary to build trust and credibility when it comes to brands or businesses. For small businesses, conducting live sessions effectively creates higher engagement and double the views.

 As live videos help in answering real-time questions or providing information about a product or service in real-time, it builds a bond. Businesses that address the concern of the customers through live Facebook video sessions make the customers feel special. As video consumption increases, brands or businesses that frequently produce live videos have witnessed a significant increase in audience reach.

  1. Always add a CTA 

Instead of making hard sales or continuously selling something, add a relevant CTA (call-to-action) to create the necessary sales funnel. Facebook videos help in presenting easily to a larger segment of the audience. However, leverage Facebook’s in-built feature of adding a CTA. This helps redirect the audience to the next action creating a sales funnel. Call to action (CTA) buttons available on Facebook includes:

  • Shop Now – Redirects the customers to the shopping page and hence is sales drive
  • Sign up – This is for subscription, creating an account, etc.
  • Watch video – This is for watching the complete video after it is redirected to another platform
  • Learn more – It is used to redirect the audience to a website or another site to provide more information

CTA with the video is an effective way to drive traffic and create new leads, lead conversion, and sales funnel. Always add relevant CTA to the video to create the right impact and visibility.


Facebook is one of the largest platforms which has helped many brands and businesses to connect with the audience. As video content is one of the best forms of marketing, it is necessary to invest time in creating videos for uploading on Facebook. With billions of users, it helps in drawing more traffic to websites and hence is a good sales funnel.

- A word from our sponsors -


Most Popular

More from Author

“Qi Group Nigeria: Managing Salaries in a Dynamic Environment”

Company Introduction: The Qi Group of Companies is a prominent and diversified...

Oseni Rufai: Unraveling the Life and Achievements – Biography, Wiki, Age, and Professional Journey

1. Rufai Oseni: A Portrait of Early Years and Personal Identity Oseni...

Maiqui Pineda: Visionary Musician and Cultural Trailblazer

In the expansive realm of global music, Maiqui Pineda emerges as...

E-Bus Chargers: A Way Toward Greener and Sustainable Transportation

In the dynamic realm of EV charging innovations, electric buses are...

- A word from our sponsors -

Read Now

“Qi Group Nigeria: Managing Salaries in a Dynamic Environment”

Company Introduction: The Qi Group of Companies is a prominent and diversified conglomerate with a global presence, encompassing various sectors such as e-commerce, direct selling, telecommunications, hospitality, and more. Founded on principles of entrepreneurship, the company has made significant strides in the business landscape, establishing itself as a...

Oseni Rufai: Unraveling the Life and Achievements – Biography, Wiki, Age, and Professional Journey

1. Rufai Oseni: A Portrait of Early Years and Personal Identity Oseni Rufai, a name that echoes with distinction, encapsulates a life marked by unique experiences and individuality. Born on , Rufai's early years set the stage for a journey characterized by resilience and determination. This section explores...

Maiqui Pineda: Visionary Musician and Cultural Trailblazer

In the expansive realm of global music, Maiqui Pineda emerges as a maestro of unity, intricately weaving threads of diverse traditions into a harmonious tapestry. Pineda, a luminary musician, transcends borders and cultural divides through compositions that act as a bridge between disparate elements. Maiqui Pineda's musical...

E-Bus Chargers: A Way Toward Greener and Sustainable Transportation

In the dynamic realm of EV charging innovations, electric buses are catalyzing a transformative wave within the corporate landscape. At the heart of this paradigm shift lies a crucial factor: the electric bus charging infrastructure, and the pivotal role played by E-Bus Chargers in steering the course...

How To Use a Grammar Checker Online

Are you tired of embarr­assing grammar mistakes that ruin your writing? How to Use a Grammar Checker Online Picture this: You've just hit send on an important email to your boss. Suddenly, you notice a glaring error in your sentence structure. Cue the facepalm moment! But fear...

Five Cost-Effective Strategies to Promote Your Gym Classes

You have done it! You have created gym classes that people will love.  Being a gym owner, you should be aware that it is a highly competitive business. Even if you have a top-notch gym, keeping new people coming consistently can be difficult. The only way to stand...

Ford-VIN-Decoder Review: Get a free Vehicle History Report

Ford-VIN-Decoder Free Vehicle Report  Meta description: A history report is one of the products of a VIN decoder, and the Ford-VIN-Decoder ensures that its users have access to an extensive database sourced from verifiable public records. A typical history report includes a wide range of information about the...

Tag Agency Near Me: Everything You Need to Know

Introduction To Tag Agency Near Me: When it comes to vehicle registration, tags, and titles, it's essential to know where your local tag agency is located. The tag agency is responsible for providing motor vehicle registration services and ensuring that all vehicles on the road have up-to-date license...

Powder Coating Near Me: Everything You Need to Know

Introduction To Powder Coating Near Me: Powder coating is a popular method of adding a durable and protective finish to various surfaces, including metal, wood, and plastic. It involves the application of a fine powder onto a surface that is then baked onto the material, creating a smooth...

Aegis Patient Portal: Get Your COVID-19 Test Results in One Place

Introduction To The Aegis Patient Portal The Aegis Patient Portal, available at patientportal.aegislabs.com, is a secure online platform that allows patients to access their COVID-19 testing results and other medical information quickly and easily. Aegis Labs is a leading clinical laboratory that specializes in infectious disease testing, including...

O’Reilly’s Auto Parts Near Me: Everything You Need to Know

Introduction To O'Reilly's Auto Parts Near Me O'Reilly's Auto Parts is a well-known American auto parts retailer with stores all across the country. Whether you're a mechanic or a car owner, you're likely to find what you need at an O'Reilly's near you. In this blog, we'll cover...

Bounce House Rental: All You Need to Know

Introduction To Bounce House Rental Are you planning a party or event and want to add some excitement? Then renting a bounce house is a perfect solution for you. Bounce houses, also known as inflatable jumpers or moonwalks, are popular entertainment options for children's parties, family gatherings, community...